Certified Filthy!
Certified Filthy. It was roughly 2016 when I first heard of a small business called "Filthy Anglers." I was deep into a fishing addiction that I couldn't seem to shake. The market was being inundated with small businesses looking to cash in on an explosion in the market that was previously occupied by retirees and grandpas. Largemouth Bass Fishing. I was devouring any information I could find and, quite possibly, spending irresponsibly on startups that claimed to have the next big thing. However, Filthy Anglers was different. It was being marketed as a grass roots business working to bring like-minded individuals together under their banner. The "filthy flag" if you will... People wanted in. They were looking for a sense of community. They didn't want to be alone in the sport or hobby that often left you alone for hours at a time. Filthy Anglers was taking social media by storm. It has grown exponentially since the days when you could PayPal someone for on...